Re: Ads on a WWW content page

John Labovitz (johnl@ora.com)
Fri, 17 Jun 94 08:47:09 -0700 

Message-Id: <199406171547.IAA23052@rock>
To: cni-modernization@cni.org
Subject: Re: Ads on a WWW content page 
In-Reply-To: Your message of "Thu, 16 Jun 94 18:45:54 EDT."
             <199406151734.MAA17887@riverside.mr.net> 
Date: Fri, 17 Jun 94 08:47:09 -0700
From: John Labovitz <johnl@ora.com>


> From:    wigley@utnereader.com (Griff Wigley)
>
> Has anyone seen:
> 
> 1) ad icons on Web servers that are placed on the same page as content?
> I'm seeing plenty of Webs where the ads are all placed in one 
> "marketplace" area, like O'Reilly's doing with GNN.  But so far, nobody 
> seems to be attempting anything bolder, such as placing an advertiser's 
> icon/name at the bottom corner of a page of editorial content.
> 
> 2) commercial sponsorship of a page or content area, like public 
> radio/tv do with their "this program brought to you in part by Ford, 
> where quality is job one"?

Actually, we're currently doing both in GNN (Global Network Navigator).
Our weekly feature in GNN NetNews is sponsored by Microplex Systems, Ltd.  
Their logo is at the top of the story, and linked to a document describing
their services.  From there, you can link to their server in British
Columbia.  We've kept the logo image small so as not to annoy our users
(for users of text browsers, it's a single line of text).  We've received
no major complains in the 6 months or so that we've been doing these 
sponsorship icons.

If you want to see what this looks/acts like, see:

  http://gnn.interpath.net/news/feature/iw.html

To start out at the "top" of GNN, go to:

  http://gnn.com/

--
John Labovitz <johnl@ora.com> +1 707 829 0515
Editor, Whole Internet Catalog (online version)
Global Network Navigator (http://gnn.com/)
O'Reilly & Associates, 103A Morris St., Sebastopol, California 95472 USA

[CNI Home Page]