Re: Net Advertising

Al Sargent - USA Tech Marketing (asargent@us.oracle.com)
Wed, 10 Nov 93 15:17:18 PST 

Message-Id: <9311102317.AA03973@wrpyr.us.oracle.com>
Date: Wed, 10 Nov 93 15:17:18 PST
From: "Al Sargent - USA Tech Marketing" <asargent@us.oracle.com>
To: cni-modernization@cni.org
Subject: Re:  Net Advertising

In-Reply-To: WRPYR:cni-modernization@cni.org's message of 11-10-93 14:10

Mike Ellsworth mentioned how difficult it would be to flame hundreds of
advertisers if they were on the net, as opposed to the easily flame-able
handful of advertisers that there currently are. In addition, there could 
also be legal ramifications of flmaing people. I'm no attorney, but I 
could imagine an advertiser suing for harrasment by a flamer.

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Al Sargent		                 Oracle USA Technical Marketing
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---- Included Message ----

Received: 11-10-93 14:11                         Sent: 11-10-93 14:10 
From: WRPYR:cni-modernization@cni.org
To: Multiple recipients of list cni-modernization@cni.org 
Subject: Re:  Net Advertising


Jim Little said:
>> I've already seen the impact of
these 'market forces' in the alt.cdrom newsgroup.  Alt.cdrom tends to attrat
a lot of advertisers, perhaps because it is so specific.  At any rate, we've
had many people post lists of cdrom's they have for sale -- the people on the
newsgroup reacted instantly.  Some were for it, and some were against it, but
enough people said, "I will not buy from anyone who posts a sales list on this
group" that the lists stopped.  Some flames naturally followed  :)  but, the
participants of the group made their views known, and the advertisers listened.
There's nothing like having one of -your- advertisements starting a flame
war... it's not good for business! <<

In the current environment, folks have enough energy to flame the 
occasional advertiser that oversteps the bounds.  But what if there 
weren't a few, but hundreds of advertisers?  Who's got the time or energy 
to flame then?  Unless there are guidelines, or firmly established 
etiquette, I feel that most people will just install filters, or otherwise 
do their best to ignore unsolicited advertisements.  IMHO.

Mike Ellsworth
mellswor@firewall.nielsen.com
"Yes, *that* Nielsen"

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